To mark the start of October Transport Month, the Gauteng Provincial Government, in partnership with the leading spirits company Diageo South Africa, presents an exciting opportunity for disadvantaged young people of the province. To bridge the unemployment gap and foster responsible attitudes towards alcohol use, this initiative takes a step further in creating a prosperous and safer Gauteng. According to recent statistics from Stats SA, the youth unemployment rate in South Africa remains alarmingly high at 46.5 per cent in the first quarter of 2023. Additionally, alcohol misuse continues to be a significant contributor to road accidents through drinking and driving/walking. In response to these pressing challenges, Diageo South Africa has joined forces with the Office of the Premier of Gauteng, the Department of Roads and Transport, and the Department of Economic Development to address these issues holistically and bring about positive change. Themed "Wrong Side of the Road," the campaign aims to assist youth with administrative fees for securing learners’ licenses. To be considered, the participants need to be between the ages of 17-34 years and should reside in TISH (Townships, Informal Settlements and Hostels) in Gauteng.